[timgriffin77]

2 years ago I would have agreed with you, and to a point I still do - it seems like it would be simple to just walk in with cash and walk out with a coffee. But, it's undeniable how willing customers are to avoid friction, especially when they haven't had any caffeine yet.

Also, Starbucks is on pace to process over 15% of their annual revenue through their mobile app this year, it's by far the most popular payments app in the U.S. and shows no signs of slowing down.