[timgriffin77]

Good questions all around! What's surprising is that the 220M figure only accounts for daily purchases. Americans actually drink over 400M cups of coffee every day. A cup is definitely an odd metric to measure by, it's just the simplest term to define a coffee or espresso-based drink.

To clarify, this is measuring the U.S.-only, the global market is obviously much larger. I know it may seem high, but it's a lot easier to put into perspective that the average American over 18 years old drinks 2 cups of coffee per day.

In terms of competition, because coffee is just now warming up to the concept of pick-up, and the majority of the order-ahead market is delivery-focused, we are at an advantage for optimizing that pick up experience and gaining traction from there. We partner with shops that offer every mobile ordering service, we partner with others that only want one - it'll certainly be something we keep an eye on as we grow.

[opportune]

Can you say where you got the figure though, like which source or report?

[timgriffin77]

Ah, sorry about that. Yeah there are quite a few stats maintained on the ssca.org website. Harvard also maintains statistics about coffee consumption, and Huffington Post did a big expose on it, as well. There's also a lot of good information from the National Restaurant Association, Statista, Mordor Intelligence and Mintel.