[azhu]

I think your points of targetting large regional chains and not-Starbucks national chains are great. I think you may achieve more impactful market acquisition there.

> resigning themselves to the fact that a chain exists is a surefire way to go out of business

Saying this to a local coffeeshop is a surefire way to get them to not only not listen to you, but to tell all their friends about how much you suck. This is absolutely wrong. This may work in selling to someone struggling, but the very fact that any other solidly-in-business coffeeshop exists proves your argument quite obviously incorrect.

[timgriffin77]

Sorry about that, I didn't do a great job of clarifying. What I meant to say is that we haven't encountered that type of pushback nearly as much as we anticipated. Owners tend to understand the concept and most are interested in improving their competitive advantage. The primary concerns we face are around fulfillment and customer expectation, but we'll likely continue to run into more shops that are simply uninterested in this sales channel.