[elvirs]

There are two spheres on twitter, the first one is a broadcasting tool, its the accounts with large follower numbers broadcast their stuff, mostly its promotional stuff but it has a use too. They pay attention to the tweets where their username is mentioned and average joe whose voice was ignored now could make some big brand listen to him and resolve a problem if he has one. the other sphere is the chitchat region, where users with medium number of followers and follow decent number of people have conversations, most of that are retweets, which is just copies of someone's message, retweets are pointless but provide good statistics for trends and stuff. anyway, twitter is definitely useful because it is a large pool of current and latest information, but you need really good filtering tools to get what exactly you want, not unrelated noise. in terms of monetizing twitter is in trouble. they want to stick ads in those 140 characters? its going to be hard as long as the ads look like ads, but if they manage to learn about the user and his needs for that particular moment so they could serve ads that do not look like ads but are more the services that user needs at that point, then there is a bingo. and yeah about google, i dont think google should buy twitter, it does not fit, and google does not really need it. twitter would make a good company standalone.