| In India, I don't know of anyone who actually pays for prime. Everyone gets it free bundled with their mobile or broadband plans. All of these plans get Amazon Prime with free shipping, prime video and Amazon Music ad-free unlimited downloads: Airtel:
- INR 299 (USD 4.37) per month plan includes unlimited call/text and 2.5GB data per day and includes Amazon Prime. BSNL:
- INR 399 (USD 4.37) per month plan includes unlimited call/text and 30GB data per month. Vodafone/IDEA:
- INR 399 (USD 5.83) per month plan includes unlimited call/text and 40GB data per month and includes Amazon Prime (full year) and Netflix (3-months trial). Reliance Jio:
- INR 149 (USD 2.19) for unlimited voice/text and 1.5GB per day. Bundles HotStar (which streams cricket, tennis etc live) along with premium content from HBO, Starz etc. IMO, all of the telcos in India have strong TV apps that give access to Movie/TV/News/Sports content (live+recorded) on mobile screens for free (bundled with really cheap mobile plans). Then there is Hotstar which is orders of magnitude better content than prime videos. So, unless someone is getting prime video for free I doubt anyone would be paying for it. Even music is very much like that. Prime Music is good. But there is Airtel's Wynk, Jim has Saavn, then there is Youtube which has huge viewership for music videos. |