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by jefftk
2542 days ago
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> The whole targeted advertising thing is 100% a gimmick that advertisers don't care about. While many advertisers don't care about it, to others it's very important. For example, if you visit a product page but don't complete a purchase, showing you ads for that project on different pages [1] is much more likely to lead to a sale than showing untargeted ads. [1] https://en.wikipedia.org/wiki/Behavioral_retargeting (Disclosure: I work on ads at Google. Speaking only for myself.) |
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