I remember hearing about it.. but it should be news head title.
Also, by making it a socially distributed action. To make people relearn, take part, take ownership, spend more time out.. it could probably cost less.
I often think that to make something free, make it part of the culture. People gathering around doing it because it has large social short and long term value.
[1] https://en.wikipedia.org/wiki/Arbor_Day#Korea