[maddy1512]

I never said I want to use machine learning (if it needs to be used I am well equipped to use it)!

As for domain knowledge I think that can be learned with time (this is a long term project), I have worked on three domains (namely, Advertising, Retail and Finance) without having any clue about it at first.

So what I want is theories/books on this problem and how other people have solved it successfully/ not successfully etc... Ofcourse Since I am a technologist and not a town planner or a govt. authority I want to propose a solution from technological perspective. And also I just want to start small by say using web cams to alert/predict future traffic jams and just alert authorities via social media?