[norswap]

While I'm really into minimalism, the minimalist packaging doesn't appeal to me, simply because it looks like "white brands". I don't know if that's used in English, so I'll give an explanation : a "white brand product" is a product which mimics a better know product but which is priced much lower and, most often, is of much worse quality. It may be conditioning, but it doesn't change the fact that I wouldn't buy the product.

This sentiment is also expressed by the first commenter on the page :

"dutch supermarkets did it with their low budget labels and that was the reason i came home with two pakages of strawberry yogurt instead of buttermilk this week. it looks nice, but it's confusing when shopping "

I must admit that a few looks better than the original tough : Red Bull, Lindt and Schweppes.