[Scoundreller]

In my experience, US$5/CPM is about right for general content focused on an industrialized market, but:

1) it’s based on page views where ads are rendered. So ad-blocked users aren’t in the denominator.

2) most of that revenue is driven by clicks, not ad views. So users like me, that rarely click on ads, ever, probably earn publishers about 50cents/cpm.

[dwild]

Sure but that price that you suggest is for everyone, not only ad-block users or people that doesn't click on ads.

At the end of the day, if it cost them more than an ecpm of 0.50$ to produce that content (and I'm pretty sure it does, because most ad-based website never made ton of profit and that was the case even before adblocking became popular), than that just doesn't make sense either to have a price that low.