[hjk05]

Actually it’s the other way around. “If you let me, I’ll play at your bar for free beer”. The influencers are selling advertisement for cheap. And it’s the same deal as with musicians, it’s a good deal which is mutually beneficiary if the talent is there, if not, we’ll then you laugh at the offer and try to publicly humiliate the person trying to establish a place for themselves. “Can you believe this guy wanted to play at my bar, AND expected free beer? What a joke”.

[robjan]

Are the advertisements cheap though? Half of the influencers who have approached my businesses have obviously paid for most of their followers and their "advert" would be unlikely to result in any conversions.

[traderjane]

That’s on the business to judge of course, as are all deals. Isn’t it on the business to model marketing effectiveness?

[hjk05]

Most guitar players are shit. That doesn’t mean that concerts are a scam. As I wrote it depends on the talent. And advertisement through established influencers with a real following is cheaper than going through magazines was back in the day.

[jacobush]

When you have a bunch every day, who can barely hold the guitar or sing a tune, posing like they are Led Zeppelin if they can just have a free beer... yeah I might snap too after a while.