[WrtCdEvrydy]

> Who the fuck is implementing these things

A developer being told by management that Optimizely showed this design gives a 20% boost in conversion.

I don't trust this tooling after creating 3 control groups, one A group, one B group and having the three control groups report different values (Control 1 was better than Control 3 but worse than A but better than B)

[whymauri]

I actually thought the name 'Optimizely' was a hypothetical parody startup, haha.

[WrtCdEvrydy]

Nope, it's owned by google and it's fucking expensive (surprise!)