[dmitriid]

> So if I open a new small business and want to advertise it on AdWords or elsewhere on the internet I have no recourse

Ad tech was extremely profitable before personalisation and wholesale trading of private data.

[sfifs]

> Ad tech was extremely profitable

That was the era when marketers were dumb, drank the internet look aid and were taken for a ride by the industry. That's not quite true anymore.

[dmitriid]

They will work just fine today, too