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by Rch_East
2536 days ago
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It depends on your ARPU/month. 5,000 customers at $49.99 is 1c/customer/month just for email capability. There are some industries like Game Development where only one or two emails are sent to the entire distribution list per year. If you're collecting emails on game announcement at month 0, and releasing at month 24, for an average Indie game at $14.99, deducting 30% platform commission, Mailchimp costs alone represent 2.1% of your net revenue per customer - pretty extreme. |
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