[fuzzythinker]

That could be a sign for hipmunk guys to watch/survey how non-geeks use it. If the number of people who don't get it on first visit w/o help is higher than expected, a video or some kind of guide may be needed.

[kn0thing]

Good point. I'd like to get this awesome demo video a fan made some more attention: http://www.youtube.com/watch?v=6teBPUgz4Y8