[bb88]

I'm a consultant as well. You go through enough companies and you can see how much of a problem this actually is.

As much as I did not particularly care for the management style of Steve Jobs, as far as I know, he was the one that first used the term.

https://guykawasaki.com/what-i-learned-from-steve-jobs/

Edited to add:

This just happened recently. Maybe you'll appreciate it.

15 years ago or so (before the term "technical debt" got widespread usage) management kept asking why we working on so many bugs. The solution was to label them as "enhancements".

Just recently within the past year, I saw the exact same thing happen again.

[Aeolun]

> If you ask customers what they want, they will tell you, “Better, faster, and cheaper”

Amazon took that to heart. Seems to have worked out for them.

[krageon]

They did? In what way? When I look at the online ecosystem for buying things in the EU, Amazon is consistently the one that can't promise I will get what I order, can't promise when it will come and can't make it easy to give them money. The only thing they do right is that they're theoretically cheaper, but then because you might get a product that doesn't work (and it's very hard to solve that issue to a standard that you'd expect as someone in the EU) the cost saving benefit goes right out the window.

[gilbetron]

They were the first that made online retail work. Plus there's the whole AWS thing.