[cameronbrown]

Unless someone goes out their way to choose their own 'branded' name perhaps they could just receive a unique hash of their name for a domain? Tools can always be built to handle these names so you're not memorising such lengthy domains.

[ailideex]

How do you decide which person get which name? This just gets you back to the whole ICANN problem. I can remember a couple of digits which makes my name unique. I cannot remember 1e873645-1f68-4b48-9eae-934ec717229b

[cameronbrown]

That's just a technical problem that new infrastructure can solve by abstracting away the name. Instead of visiting 1e873645-1f68-4b48-9eae-934ec717229b.com/foo, you're just visiting "bar/foo", where 'bar' is their name. Click on the URL and the full hashed version is revealed for proper sharing.

In the same way that nobody memorised Facebook's UUID of a person, they can just remember their name.

[ailideex]

And then we are back to the problem of deciding who gets what name

[pmlnr]

But then .onion - or at least the way it's done - is already there.