Using the smoking analogy, this passage from the article:
> We’re going to flex our collective muscles and demand that giant, manipulative corporations give us back control over our data, privacy, and user experience.
sounds as if smokers demanded of tobacco companies for two days that they cut the amount of carcinogens in cigarette smoke (and maybe stop putting nicotine in their cigarettes as well) - and then resumed smoking after 2 days. It comes off as weak, pathetic and insincere.
Otherwise you are subjective to survivorship bias: if people were silently quitting social media the ones who remain wouldn’t be aware there’s anything wrong with those social media.