[shakna]

However, they recognised the complexity of the reset process, and that customers may have a more-significant-than-none need for a reset. (A simple example that occurred to me: Lost/destroyed phone).

This video was the result.

A professionally filmed video, even with low needs such as this one, also come with significant costs, as well as the PR fallout when people realise it's absurdly complicated compared to pressing a button with a toothpick. (As well as the support fielding they may have to end up doing).

The BOM cost of the hardware in the bulb is closely accounted for in most products like this, but it seems the cost savings on the BOM weren't accounted for elsewhere.

[jarfil]

A surface mounted switch and a tiny hole in the casing would be easy and cheap... but it would ruin waterproofing, which would make the bulb unsuitable for places like a bathroom. That's probably too big of a market to lose just to simplify a reset procedure that will rarely be used.

[kalleboo]

The hole method become a problem when your only fixtures are embedded/in the ceiling and you can’t reach it.

Some people will end up using a metal hairpin... next to an live, exposed Edison socket

Some LED lights also get quite warm