I thought it was a rather nice read. It was refreshing to have a little bit of story telling along the lines of a personal experience instead of some quick snippets of facts and opinions mashed up together.
Surprisingly, I find it interesting and easy to follow. I completely agree that the quality on Digg have gone downhill, never find Techcrunch to be technologically insightful, but it is becoming garbage with the flood of recent posts about twitter and sensational microhoo merger deal.
I find readwriteweb.com to be a better source for start up news. You can see they put in sincere effort writing up those analysis.