[nord73]

Google and Facebook et al stores and processes PII on non-customers, without informed consent given from users.

It's still early days. We'll see what will happen when the DPA's and the courts have fielded a few high profile cases.

[amenod]

This! I hope it costs them dearly. I have never (willingly) given them consent to have my data, yet I know they have loads of it, just because other people I know are careless with data about me.