[air7]

That's in interesting point. It's not so much that the sense of fair play is lost, but that it changes. Somehow, we lose track of the human factor when we don't see it and focus solely on "logic" or our own self interests.

In this example "unlimited", which actually means "unlimited within reason" works perfectly well (even though it isn't well-defined) in a human setting. We naturally and instinctively understand that people don't mean "take as many as you want" or "make yourself at home" literally.

But on the internet, if it's a data/storage plan, we might get angry at anything less than infinity, because logically > "There is no point offering Unlimited storage and then stop people from using it."

I see this also apply to our "moral ease-of-use" for adblockers/paywall bypassers/torrents etc.