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How many companies besides Apple can afford to bring Ive on as a contractor and implement his level of perfection? How many companies will continue investing until they have the perfect color “white”, the new ceramics, or the unibody designs that require completely new tooling? I worry that Ive will quickly grow frustrated when he realizes that he is a consultant, and at the end of the day, it will be the company that makes the final decision.Will Ive want his name to be associated with an object that was deemed “good enough” by the hiring company? Understanding the culture of an organization, the strengths and weaknesses of its executives, what the organization is capable as a whole.. that kind of access and connection comes when you are deeply integrated within it. As consultant, you are an external party, an outsider. No matter how good your ideas are, it is up to the client to decide whether or not they will be implemented. I see Ive as the next Terry Gilliam trying to pitch Brazil! to a set of executives, except Gilliam was able to work with Criterion to ultimately release a 3 version box set: his version, what the executives wanted, and what was released in the theatre. Three completely different movies that highlight the clueless executives and the genius of Gilliam. Or maybe he spends some time with his family and is a secret force behind the scenes, donating time to universities and design schools, trying to encourage the next generation. |
Being able to say "Designed by Ive" is worth a lot. Companies will find the money just as they find money for Porsche design collaborations, Pininfarina design, collaboration with popstars, sponsorship of sports teams, etc.