[sushilewis]

Most of the fans so far seem to be VCs.

It's very clever for Superhuman to target that group. They're wealthy, influential, and will come in handy when its time to raise.

Outside of the VC segment, seems like most first-hand accounts I've read -- startup CEOs and journalists -- report that they've ended the subscription because the $30/mo. fee wasn't worth it, given the number of free alternatives.

This makes me wonder: does Superhuman have a target demographic outside of the ultra-rich?

[MaximumMadness]

I heard the CEO speak at a meet-up a while back, and based off his points, I actually think they don't. It seems like they've figured their sweet spot is with people who spend 3+ hours of emails a day, and that tends to skew towards high-profile, rich, business execs in their case.

[kareemm]

I’m not a rich business executive and I love Superhuman. I’m happy to pay $30/m for it. If it saves me 10 minutes a month (and it does) it’s a no-brainer.

[news_to_me]

If 10min is worth $30, I guess you value your time at least at $180/hr? Sounds like you're a rich something.

[kareemm]

I actually value my time higher. My earning potential is high, but I'm not rich nor am I an executive.

If you're making $80k / year you're being paid $41/h assuming 48 weeks worked a year. Superhuman is worth paying for if it saves you 45 minutes a month, which, in my experience, is extremely likely.

[binaryblitz]

What does it provide that other email clients don't?

[kareemm]

Some reasons I like it:

1. It's fast as hell. I've tried all the OS X Desktop clients and they're all slower than they should be. Email is a task - only a masochist would spend more time doing email than necessary. This focus on speed means the interface is super snappy. Keyboard shortcuts are nice, but the real win is the Slack-style CMD-K menu that lets me change contexts quickly. I don't know why every app doesn't have this.

2. The interface is super clean and minimal. It displays only what's necessary on screen.

3. They've paved many of the key workflows that I care about:

- I type a date and they pop up my Calendar in the sidebar (but ONLY if I type a date).

- Undo send is critical to any email client I use and they have it. But I can also "accelerate" a send to skip the ability to undo it. Useful if I'm e.g. trying to get an email with some key info to discuss with a client that I'm on the phone with right that moment instead of waiting 10-20 seconds for the Undo Send window to close.

- Archiving an email displays the next email (granted so does Gmail) but the point is to process the inbox as quickly as possible.

- Copying an email from the list view and pasting it opens up the exact same email (recipients, subject, and body) - this is super useful when I'm sending a variation of the same email to people.

- Split Inboxes are great for filtering emails into a "Sub Inbox" for processing in a way that I don't process my main inbox. When I archive emails from there they disappear (unlike labeled emails which are labeled forever). An example is emails from Freelance gigs lists. I want to keep them out of my main inbox and scan them e.g. weekly, then have them go away forever.

- The "Escape" key is a back button. It keeps history so you can get back to the inbox very quickly by hitting Esc a few times.

[Epskampie]

From what I’ve read they force you to learn the shortcuts that people are too lazy to learn for other clients.

That’s about it.

[anbop]

What’s worth $30/mo to a journalist is a way higher bar than being worth $30/mo to a VC or exec. Superhuman seems to be unapologetically targeting a luxury crowd.