[peteforde]

Unfortunately, things didn't end well. I can't actually talk about it.

The business plan morphed significantly during our 4-year run, from 3D pet scanning to location-based branded marketing to what was going to be a big gaming focus (my vote) or glorified 3D emojis (their vote).

I wanted any game/experience that featured characters/avatars to be able to allow people to play as themselves. I didn't get a chance to see that concept through.