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by JumpCrisscross
2551 days ago
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> Because there are people who buy more than one of something The New York Times stopped behaviorally targeting in Europe without much consequence [1]. I don't think we can reject the hypothesis that adtech is largely a scam, with targeting being done more so adtech companies can "differentiate" themselves than for any benefit to publishers. [1] https://digiday.com/media/gumgumtest-new-york-times-gdpr-cut... |
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