[hobofan]

> Stop(reduce.) the "there is no way we're going to be sued for that" by the company's managers

I was thinking the opposite. The fines listed are so low, that from a purely financial perspective complying doesn't seem to make much sense. I would estimate all GDPR compliance efforts I've been involved in to be more costly than the largest fine issued in Germany.

[Semaphor]

I think the spirit is that first offenses that aren't extremely outrageous get lower fines.

[stordoff]

The idea, generally speaking, is escalating fines. If a fine of this level doesn't stop you, you will get a substantially larger fine for the next or on-going infringement.