[jasonhansel]

Yes, but teens apparently don't think regular cigarettes are (as) cool.

[baby]

And forbidding something definitely makes it uncool amirite?

[brokenmachine]

If you're claiming that forbidding e-cigs makes them cooler, then that might be a better overall outcome because the people who desperately want to be cool will migrate to the suddenly cooler illegal e-cigs.