[stupidboy]

We can't get reimbursed by health insurance because we aren't a medical facility, but rather a DNA lab. I'm sure in some regard, it's a downside. However, it does force us to compete intensely on price, value & service. And I'm happy with that because consumers win.

[dheera]

When the cost of prevention is higher than the cost of treatment, you know the system is truly messed up.

IMO health insurance should be paying for everything preventative. It's in their financial interest to stop fretting about what kind of lab you are, encourage early diagnosis and reduce long-term medical costs.

[jagannathtech]

'reduce long-term medical costs'

the pharma companies won't be happy with that