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by sunkensheep 2554 days ago
It's just "blackhat" SEO. Reminds me of a scheme in China where a company sold fake medicines and astro-turfed their way into appearing as a major supplier. So long as our view of the internet is governed by opaque algorithms with no oversight, gaming them will be profitable.
2 comments
lilbobbytables 2554 days ago
And if they weren't opaque, gaming them would be even easier.
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yellowapple 2554 days ago
Security by obscurity ain't security, though. If they weren't opaque, at least we as a society would be better equipped to keep up with the algorithmic exploitation arms race.
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cbsmith 2554 days ago
I think, unfortunately, that is naive. While security through obscurity ain't security, there is something to be said for obfuscation of a system that people are trying to game.
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yellowapple 2554 days ago
That's the point, though: if a system is so fragile that anyone with knowledge of its inner workings can game it or otherwise exploit it, then it is not and was never secure (nor can it ever be while it continues to be opaque).

I say this enough to be a broken record, but transparency is a dependency of trust.

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cbsmith 2553 days ago
This isn't a trusted system though. The data it consumes and indexes, the people who use it, etc. are not trusted.

You are effectively saying poker would be better if everyone's cards were face up.

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yellowapple 2553 days ago
> This isn't a trusted system though.

Well yeah, obviously, given that it ain't transparent.

> You are effectively saying poker would be better if everyone's cards were face up.

You are effectively saying that an ideal system is one that we'd have to treat like a poker game.

Even assuming the premise here holds true (that a transparent system will be more easily gamed by more people), that'd ultimately be better than the opaque case. The more people who are able to game a system, the less one individual can effectively game it for one's own individual benefit at the expense of everyone else in that system.

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ColanR 2554 days ago
> So long as our view of the internet is governed by opaque algorithms with no oversight, gaming them will be profitable.

(as long as people can get away with it,) gaming them will be profitable.

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