Exactly. I'm really blown away at how others cannot see how this is a license to print money, now that they have amassed such celebrities who are constantly responding to fans.
Sure it might be a fad, but network effects are already kickin' and they might just win this market. They might very well be cash flow positive and just not lucrative right now bc focusing on growth/marketing.
Personally, like the first response above, I race in an amateur, local kart league, which is not a cheap sport, and we have a site, instagram, video coverage, everything. The list of F1 & Indy race drivers who could do a video saying "hello" to our league, comparing to what we indulge on a hobby already, is peanuts. I'm sure my friends would take doing a few proposals very seriously.
IMO wannabe YT-IG influencers would FLOCK at the chance of having a celeb saying hello to them and posting on their timelines ("look who just sent hi").
I don't play myself but have some close friends who do and for the stakes they play at (loser of the league pays for an extravagant steak/lobster dinner with high quality whiskey and wine for all players and a date) then $100 extra to kick off a draft with a laugh and probably a joke at the expense of last years loser is well within bounds of what many people will do for a hobby/joke.
Sure it might be a fad, but network effects are already kickin' and they might just win this market. They might very well be cash flow positive and just not lucrative right now bc focusing on growth/marketing.
Personally, like the first response above, I race in an amateur, local kart league, which is not a cheap sport, and we have a site, instagram, video coverage, everything. The list of F1 & Indy race drivers who could do a video saying "hello" to our league, comparing to what we indulge on a hobby already, is peanuts. I'm sure my friends would take doing a few proposals very seriously.
IMO wannabe YT-IG influencers would FLOCK at the chance of having a celeb saying hello to them and posting on their timelines ("look who just sent hi").