[jdreyfuss]

These kinds of sites are exactly that: niche Craigslists. Since they are marketplaces, they see their job as connecting two groups that want to engage with each other (in this case, camera owners and people who want to rent a camera), and anything beyond connecting people has nothing to do with them.

It's best to think of these kind of sites as digital telephone poles with flyers and act accordingly, but it's hard when, in an attempt to grow their user base, they exaggerate the value they offer and make people think they're safer or getting more out of them than they really offer. Those kind of tactics deserve to be called out