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by transition 5654 days ago
Thank you very much - I think this is a great promotion for you and your customers. No better way to get new users then a free trial.

A little feedback on the presentation - this is strictly IMHO. I started reading the features and was presented with statements like "super-sexy interface" and "Finally, a tool that magically converts visitors into customers" - a little pretentious perhaps. Personally when i read things like calling your own interface super-sexy and magical a tech savvy person like myself may be turned off thinking this tool is for non-tech oriented (that's the message your marketing is sending me by telling people it's magical).

On the main page where you list the features you have a quick 2 minute intro which is fantastic (wish more people did that). One thing that might be improved on is integrating some type of case-study. When i sell software i want to sell a solution, not a tool. Focus part of the features presentation around a case study so at a glance someone like myself can watch the video, see the problem presented and quickly understand how it worked for someone else and how it can work for me too.

1 comments

Thanks so much for your feedback.

We do have some case studies on the site http://visualwebsiteoptimizer.com/case-studies.php -- did you mean you wanted to see such case studies?

I did see the case studies - that was nice. Just suggesting that you integrate a case study into part of the product tour presentation as I think it could help bridge the disconnect between tool and solution to a problem. For me, it's easier to understand not just what a tool does but how it will solve a problem for me. I understand features more when I see practical applications.
I see. Yes, right now product tour demonstrates the features but putting in an actual case study can really drive home the point of A/B testing. Thanks for this feedback.