I agree. I think a big part of this problem is that smaller companies usually cannot afford AI research. I would even go as far as to say there are more AI companies than capable AI researchers, and this causes a large number of faux-AI companies poisoning the AI branding.
What marketers proclaim that? Are they saying that or are they saying there is _utility_ in AI, now? Because me thinks, there is real utility, now, but it's going to take years until it overtakes us. Years!