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by acid_burn 2552 days ago
I find it interesting that when something uses proper grammar and spelling, it may appear more trustworthy.

Consider this: a consumer that employs above average grammar and spelling skills to write product reviews may also be more skillful in forming and expressing valuable opinions and assessments of any product.

I think that people are naturally inclined to pick up on those signals, whether the correlation is real or not.

3 comments

Even if the correlation is real, what I'm getting at is that it isn't causal. Good grammar probably makes for a good bet on more trustworthiness, but I'm wondering when/how that bet is going to be wrong (and it is, if it's not causal), and how that effects us (on the massive scale that is our info consumption across the entire internet).

back to the Amazon example: an expert car mechanic may have worse spelling/grammar than a hobbyist, but I should probably trust their Amazon review of a car part more.

Not only that: the exact same written text will appear more trustworthy depending on the typeface [1] (eg Baskerville > Helvetica > Comic Sans)

[1] https://opinionator.blogs.nytimes.com/2012/08/08/hear-all-ye...

There is a component to terribly written phishing emails where the poor spelling and grammar becomes a filter for people who won't fall for it. People who will fall for either won't care or aren't paying attention anyway.