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by ipython 2556 days ago
Perhaps it's more a reflection of the incentives at work? How do you drive engagement with your content? Clearly 'clickbait' is (was?) successful at driving traffic, otherwise it wouldn't be called clickbait. Polarization is used successfully by other 'non-political' sites such as YouTube to drive engagement statistics (and hence ad impressions), and so forth. If you're trying to stay afloat in a competitive media environment, what would you do?

There is no mass incentive for thought-out, contemplative, long-form journalism. In my opinion, we have dug our own grave - the truth is that the primitive, animal parts of our brain vastly overpower the analytical parts of our brain, and so your 'outrage bait' is a news (or tech) executive's bonus for the year. If the only metric by which we measure anything is $$$, then, well...

1 comments

"Journalism" has a "push" element in addition to "pull"