[will_brown]

>DuckDuckgo is a minor player, but microsoft's Bing isn't.

Bing has 5% market share of search.

You also don’t see Microsoft leveraging the 5% market share to create competing businesses and then self bidding on search engine keywords to bid up the costs to existing customers.

The problem is google has a dominate market share and unfairly leverage its dominate market position to the determinate of other businesses and consumers. Say I’m an airline and use google ad words and pay $2 pay per click for the term “x”, google knows I can afford to pay more, so they create a spin off company and they bid up “x” to force me to pay google more for the same AdWord or lose out to Google’s new flight aggregate business. Either way this drives up costs to consumers and is unfair to a competitive business landscape.