[stevefarnworth]

They're getting: a) the founding team, b) a "vanity" acquisition which looks good to shareholders and c) the beginnings of a new social graph - imagine pairing their great content stable with a stack of new social hooks.

Makes sense now that it's been acquired. It was always a FNAC (feature, not a company).

[c1utch]

a) people who previously worked at AOL b) Shareholders will be upset with such a pointless acquisition c) about.me is a fancy URL shortener that redirects to social graphs, nothing more.