[SerLava]

The people here aren't talking about finding a meme that contains words in their search.

Reddit is simply the largest site that disincentivises content-for-contents sake. When you find someone asking a complex question, the person answering it does it because they have a real answer- not because they can make some money by googling the answer and rewording it. That's what the rest of Google's content often devolves to. For certain topics.