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But Reddit, along with most major sites now, is also rife with the same marketing manipulators and "influencers" the article is commenting on. Digg tried something similar before Reddit and was pretty much ruined by biased organized vote manipulation (brigading). Not that I agree with Google's "trust us plebes we know better than you" model of secrecy either. The SEO problem is the prime example of why this doesn't work also. Search engines have become a vital resource for the modern internet. We need an open, publicly funded non-profit search engine.