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by fock 2551 days ago
Maybe one should first ask: Is AMP currently good for anyone but GOOG?
3 comments

Really? Seems obviously good for everyone on an expensive mobile connection. Just like old-Opera's low bandwidth mode that proxies all requests through their servers. Never heard much bitching about that, btw. Just praise.

It's kinda like an internet service that doesn't meter your WhatsApp data (very common here in Mexico): it's obviously useful to people, but it comes at an expensive price in the aggregate. Nobody really cares about the aggregate though.

If AMP is preloading content on search results pages, it's not good for your expensive connection, since you may not click through.
For the longest time AMP pages straight up would not load on my iPhone if I was on mobile data.

It seems to have resolved itself sometime in the last year, but I still have amp pages occasionally fail to load.

Even when they do load, any seconds they save me are murdered when I have to spend an infuriating few seconds trying to get my address bar back.

And I love how before, long pressing and copying the url from the faux-address bar amp gives would copy the URL.

Now it copies a garbage-ified google URL, for tracking no doubt.

Apple should murder AMP on iOS. Don’t let it hide my address bar, show hideous urls, generally make its life difficult, this garbage is to further Google's goals.

I’m not even one of these wanna-be Stallmanists complaining about Google domination, that ship has sailed, and I welcome our Alphabetical overlords. But AMP is just a garbage technology that ruins UX and it needs to die.

You must be confused. AMP doesn’t necessarily save any bandwidth, and it’s not hard to find sites where the amp version is actually heavier.
I’ve only personally benefited from AMP in times when I was trying to read the news in very congested LTE situations (e.g. an indoor arena filled with spectators) so keeping the absolute number of requests down and aggressive preloading was helpful.

I am seeing far fewer AMP sites today than before though - Google promised higher search results rankings in exchange for a modest amount of work to make websites AMP-compliant - but I guess media publishers see the end-result being more work for less reward, especially if they can’t use their user-tracking scripts.

What’s the advantage of doubling pageviews from higher ranking when it means you get less than half the advertising revenue?

Yeah, it allows Google to preload pages so they load faster - especially on mobile.