[5parks]

More than just form factor, Garmin has done an incredible job of using GPS technology to make products for enthusiasts, rather than the masses. Cycling computers, running watches, golf range finders, marine, aviation, hunting, etc. If you're a nerd for any of those activities there's a good chance you use a Garmin, not an Apple or Android.

[FigBug]

I've bought more Garmins than Smartphones. I think I've purchased:

3x Edge 305, Edge 500, 2x Edge 810, Edge 820.

Garmin has the advantage that their products are much more likely to get lost or smashed. So they get to sell a lot of replacements.

[vanadium]

The customer service is also excellent; my son has a Vívofit Jr, and when the screen went haywire they replaced it—no questions asked. Quite happy with my experiences with Garmin over the years.