[usaphp]

A is not the same. It looks similar but the cut on the bottom has different angle. Also looking at it closer, even E is not the same. In magic leap the top cutout is bigger than bottom one, in nreal they have the same, equal size.

[dmix]

Oh come on, that logo type is extremely derivative of the Magic Leap one. n/m e, and a were essentially copied. They don't have to be exact copies to be stolen.

I'm very pro-theft in design as a learning and inspiration tool but it's extremely stupid when you both copy the logo font while also doing similar IP, when the cofounder worked there previously. It makes it look like they were baiting Magic Leap to complain. Even if the initial complaint is overall quite weak and the whole thing is probably futile.

[Lazare]

> They don't have to be exact copies to be stolen.

A font would be covered under copyright so....I mean....legally, they do have to be exact copies, yes. And this one is not, so the entire discussion of the font seem legally irrelevant.

[dmix]

But it's certainly not helping. It amplifies the derivative nature of the whole operation, right from the branding level to the product, regardless of exact legal implications.

This stuff matters in personal legacy, industry/media respect, and ultimately branding too. Unless they were purposefully going for the Chinese knock-off look.