[BRAlNlAC]

Thanks, this makes much more sense. Typically we’ve used the market as a judge/pre-judge, but low inspiration me-too content in an opaque marketplace seems to disrupt this model significantly. It seems to me the value, especially for Apple, would be from having a better store UX. Tags that find users good stuff may not lead to Gems that you can pump to get more sales, but it might mean on-boarding a % more users per quarter to your service/ecosystem—especially over time as reputation builds. Conversely, if the App Store becomes too cluttered with garbage users may lose interest in the device or even ecosystem entirely if the quality of new apps they discover drops off dramatically due to a lack of tools/curation. An efficient curated store certainly improves the feeling of an experience versus one loaded with junk. Tagging isn’t trivial, however it can lead to a much better experience.