I've experimented with this. It is difficult to measure if I'm giving away money unnecessarily or completing a sale I'd otherwise miss. Good point though.
When I was working with one that was primarily female and cost-conscious, that trick worked great. The fact that a code existed helped drive organic referrals (the code alone was enough to route traffic to me instead of a competitor).
Don't make it permanent or you definitely are giving money away to Googling cheapskates. Change it often-- people are excited by novelty anyway.
When I was working with one that was primarily female and cost-conscious, that trick worked great. The fact that a code existed helped drive organic referrals (the code alone was enough to route traffic to me instead of a competitor).
Don't make it permanent or you definitely are giving money away to Googling cheapskates. Change it often-- people are excited by novelty anyway.