[mavelikara]

I had to look up what the "Kennedy" initiative was.

It was redesign of all Google products to get a unified look [1]. The lead designer, Jon Wiley, named it Kennedy as a reference to Larry Page's Moonshot Strategy [2]. [3] compares the redesign mockups (in blue) against how the products looked before.

[1]: https://www.theverge.com/2013/1/24/3904134/google-redesign-h...

[2]: https://www.wired.com/2013/01/ff-qa-larry-page/

[3]: https://assets.sbnation.com/assets/2058367/googleredesign_10...

[Izkata]

On 3, are you sure? The blue-shaded image search results is what it looked like a long time ago.

[mavelikara]

Kennedy Initiative was done in 2013.

[Izkata]

I'm thinking back while I was in college, which would've been before 2010...