[alanpage]

Do the rebranding now, before you get so big that you have to spend HUGE sums of money to get people to understand the pronunciation.

Don't be Rakuten, who spent millions on a Super Bowl commercial, and gave away thousands in stacks of cash, to get people to understand it:

https://www.youtube.com/watch?v=I6sxz4vuxRg

[iaabtpbtpnn]

All that commercial did was let me know how important it is to them that I pronounce their silly name the way they want. So I never will! It's raKOOten and it'll be raKOOten forever. Every time I pass by 101 and 92, "oh look it's the raKOOten building!"