[nullspace]

> I've been around a company that was 180+ years old (so rebranding was non-trivial ;))

It's not fair to mention this and NOT tell which company and link to the story about this! :)

[DoreenMichele]

There may not be a story to link to.

I once did a write up about Aflac's rebranding because I worked there for over five years and couldn't find a write up of it anywhere. I think that blog is no longer available to the public, so we may be back to "It doesn't exist anywhere online that I can tell."