[paxtonab]

A good example of this is "eShares" now known as Carta.

Here is their rebranding announcement:

https://carta.com/blog/eshares-is-now-carta/

[perryh2]

This was interesting to read because they didn't mention that they failed to acquire eshares.com. https://morganlinton.com/after-raising-over-67m-eshares-fail...