[ggggtez]

> the biggest problem was getting their own super-healthy cafeteria

That's a really bizarre position to take. Every other thing you mentioned sounds a lot more impactful than that.

[ska]

Psychology. When companies make moves to mark groups and projects as different in some way, it's not really that important what the mechanism is. It could be something objectively cheap and superficial, but still end up being a critical factor in moral and dynamics.